Challenger Brands

WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign

Skincare brand partners with players on social media content, among other media

As part of Glossier's new product launch, WNBA star Sue Bird walked viewers through her daily skincare routine on Instagram. Glossier

By Kathryn Lundstrom

October 15, 2020

In a new campaign launched today, direct-to-consumer personal care brand Glossier has teamed up with several stars of the WNBA to unveil two new products in its Body Hero line: the Exfoliating Bar and Dry-Touch Oil Mist.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
Recommended articles
You Might Like

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}