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CANNES, France—Wieden + Kennedy in Amsterdam picked up the Grand Prix in Creative Effectiveness here tonight for its remarkable Heineken campaign, which helped boost sales of the Dutch brewer's flagship beer by 5.3 percent in 2012.
W+K's "Legends" campaign for Heineken launched in early 2011 with the Gold Lion-winning spot "The Entrance" and continued later that year with "The Date." Also in 2011, the brand linked up with the UEFA Champions League, the world's most prestigious and high-profile club soccer competition, for an extensive sponsorship.
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