Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON “It must be Maine” is the theme of Warren Kremer Paino’s first major campaign to boost Maine tourism.
Breaking this week and budgeted at $3 million, the push targets travelers in nearby Massachusetts, Rhode Island and New York markets.
A 30-second spot shows white-water rafting, fly-fishing and images of exotic looking birds, informing viewers that all this and more awaits them in Maine. A print ad showing a puffin exhorts visitors to “Explore Exotic Shores.” Poster executions present scenes of snowboarding, skiing and bobsledding.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in