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Wolf Group repositions The Wiz as a comfortable place to hang out in its first work for the struggling consumer-electronics chain since winning the account in July.
The New York shop’s campaign has seven spots; two broke over the weekend, and the remaining five will roll out over the next two months. All ads feature an unassuming, casually dressed man standing in a Wiz store, touting “the new Wiz.”
In one commercial, the man describes how Wiz salespeople no longer work on commission and are obligated to pass product-knowledge tests before they can work on the floor.
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