Wix's Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss

The theme is familiar

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The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss.

It was produced by Wix’s in-house team and will air during the third quarter.

The ad features Kloss updating her website and highlighting features like the Wix Pro Gallery photo tool and the SEO Wiz optimization tool.

“The commercial is about our users,” said CMO Omer Shai. “We chose Karlie … because she is definitely a strong, powerful female entrepreneur, which relates to a lot of our users.

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