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Wix.com will be back in the Super Bowl in February with a new TV spot created by its in-house creative team. It's the third consecutive year the web development company will advertise in the Big Game.
Wix's first Super Bowl spot in 2015 featured former NFL stars, while last year's spots were a cross-promotional effort for DreamWorks Animation's Kung Fu Panda 3. This year's ad will focus on the Wix story and demonstrate the company's creative capabilities, according to Wix CMO Omer Shai.
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