Wix Is Returning to the Super Bowl With a Hollywood Studio as Its Creative Partner

DreamWorks Animation behind ad

After introducing itself to America in 2015 at the year's biggest advertising event, Tel Aviv-based website-development company Wix.com says it will return for Super Bowl 50.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.