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Don’t call it a comeback, but Wix is joining the Super Bowl as a last-minute addition.
The company’s 30-second spot will feature two YouTube stars, Rhett and Link, to show off what you can do with Wix. The “Good Mythical Morning” hosting duo have more than 20 million subscribers across four channels.
Airing during the third quarter of the game, the ad will be Wix’s fourth year returning to the primetime spot.
The creative in the video was previously shot, but Wix says new content will be used on Facebook and Twitter to promote it until the ad airs on Sunday.
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