Witherspoon Lands Footwear Retailer’s Account

DALLAS Witherspoon Advertising and Public Relations has won the advertising account of Larry’s Shoes, a retailer of men’s shoes and accessories.

The Fort Worth, Texas-based shop was awarded the creative account of the local client after a year-long courtship. The agency’s Dallas-based partner, NextMedia, will handle media buying and planning. There was no incumbent.

Witherspoon is charged with developing regional advertising, direct marketing and communications initiatives, according to agency chairman and CEO Mike Wilie.

Witherspoon’s first campaign for Larry’s Shoes will launch in the next few weeks in print, outdoor and direct mail. The effort will run for six months to a year in the Dallas, Fort Worth, Houston and Denver markets.

“We want to bring the internal shopping experience at Larry’s and communicate it externally,” said shop vp, creative director Carol Glover. “We’ll use a strong approach to show that shoe buying can be a stylish and savvy experience.”

Billings for Larry’s Shoes, which has 14 stores, are undisclosed. The client spent less than $1 million on advertising last year, according to TNS Media Intelligence/CMR.