With #TooLaterGram, Influencers Posted Gorgeous Travel Photos, Then Revealed the Sad Reality

WWF and TBWA\Paris campaign turns FOMO into awareness

Browse any travel influencer’s Instagram feed, and you’ll quickly notice one major trend among the commenters: Envy. It’s an understandable feeling. We all wish we had the freedom to travel to the world’s most lush and exotic destinations and post gorgeous photos along the way.