With This Adorable Ad, Fisher-Price Shows How Kids Find Toys Everywhere

Wieden+Kennedy Portland celebrates the joy of imagination

Fisher-Price celebrates the joyful world of childhood imagination in its latest spot. Fisher-Price / Wieden + Kennedy

If adults could harness the imagination they once had as children, then the world would be a much brighter place. Remember when you used to be able to dream up exciting adventures inspired only by your mundane surroundings? How useful would that have been during lockdown, when we’ve all been stuck in an endless Groundhog Day?

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.