Seeking to attract more mainstream shoppers, Silk, the brand behind lines of oat, soy, cashew and almond milk products, has unveiled a new ad campaign meant to squash any concerns people might have about what actually goes into plant-based milk.
“We are showing consumers that our main ingredients are grown, not made,” said Derek Neeley, vp of marketing at Silk’s parent company Danone.
A 30-second spot, made by creative agency Lightning Orchard, shows the process of how almonds turn into almond milk.
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