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Today, Kia America released a teaser of its 60-second Super Bowl ad—its 13th in the Big Game.
This year’s ad will spotlight the Kia EV6 and features Robo Dog, a robotic dog up for sale for $299 who is searching for its forever home. In the 15-second teaser, Bonnie Tyler’s “Total Eclipse of the Heart” plays as Robo Dog stares out of a department store window while a crowd of shoppers roam about in the background.
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