With Poetic Optimism for the Future, Coca-Cola Returns After Months Away From Advertising

Open Like Never Before campaign from 72andSunny Amsterdam asks how the lockdown will have changed us

London-born George the Poet wrote and narrates the spot about how we move forward. Coca-Cola

As the global Covid-19 pandemic ground everyday life to a halt this spring, Coca-Cola suspended its marketing efforts to instead route more support to retailers and communities. The beverage giant also pledged more than $100 million for global relief efforts addressing the impacts of the disease.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."