With Poetic Optimism for the Future, Coca-Cola Returns After Months Away From Advertising

Open Like Never Before campaign from 72andSunny Amsterdam asks how the lockdown will have changed us

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As the global Covid-19 pandemic ground everyday life to a halt this spring, Coca-Cola suspended its marketing efforts to instead route more support to retailers and communities. The beverage giant also pledged more than $100 million for global relief efforts addressing the impacts of the disease.

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