With New Zealand Ad Deal, NYC Tourism Extends Partnerships to All Regions of the Globe

Foreign visitors are the city's biggest spenders

the statute of liberty on a green background
NYC & Company's global tourism campaign focuses on a welcoming message for potential visitors. NYC & Company

In Auckland today, New York’s destination marketing organization and its counterpart in New Zealand’s largest city announced a new agreement to market the two destinations while sharing best practices on sustainable tourism.

@Jane_L_Levere Jane L. Levere is a freelance journalist based in New York City.