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Making music is more than a job—it’s a passion, and a lifestyle.
The first brand campaign from the Recording Academy, the music industry organization best known for producing the Grammy Awards, is celebrating the collaborative creative process behind great songs—and great records—with a rah-rah affirmation of the hard work that goes into them.
It includes a 1-minute TV commercial and series of print ads, created with agency TBWA\Chiat\Day, that feature a variety of talent—including performer and songwriter H.E.R.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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