With Hard Mountain Dew Launch, PepsiCo Beats Coke to the (Spiked) Punch

The line between soda, beer and spirits continues to blur

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PepsiCo lit up the internet six months ago when it announced that alcohol-fueled Hard Mountain Dew was in the works, with fans clamoring for a version of the drink they had been DIY-ing for years and critics likening it to the fall of civilization.

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