With European Tourism Coming to a Halt, How Will Businesses Proceed?

Hospitality, retail, food services and more are all bracing for potential impact

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

As the novel coronavirus, COVID-19, continues to spread across the country, President Donald Trump announced on Wednesday the implementation of a travel ban, preventing European nationals from visiting the United States.

Airlines, hotels, and cruise carriers have already been suffering from the outbreak of the virus around the world, but the ban of European travelers to the U.S. threatens harm to numbers of other industries, including hospitality, food service, retail and entertainment. Frances Kiradjian, founder and chair of the The Boutique & Lifestyle Leaders Association said that the World Travel and Tourism Council estimates that 850,000 people would be visiting the U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in