With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding

A quest to become trusted wellness providers or a fear of falling behind?

CVS and Walgreens recently announced major strategy shifts. Getty Images

Two of the country’s giant pharmacy chains made waves over the weekend by announcing major strategy shifts likely to affect millions of consumers. CVS Health, which operates 9,700 CVS Pharmacies and 1,100 MinuteClinic locations, has announced its intent to acquire heathcare giant Aetna in a $69 billion cash and stock deal that CVS CEO Larry Merlo said will “remake the consumer health care experience.”

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.