With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding

A quest to become trusted wellness providers or a fear of falling behind?

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Two of the country’s giant pharmacy chains made waves over the weekend by announcing major strategy shifts likely to affect millions of consumers. CVS Health, which operates 9,700 CVS Pharmacies and 1,100 MinuteClinic locations, has announced its intent to acquire heathcare giant Aetna in a $69 billion cash and stock deal that CVS CEO Larry Merlo said will “remake the consumer health care experience.”

In related news, on Sunday Walgreens kicked off a major brand repositioning intended to move the company “beyond the counter” and establish it as a wellness-oriented brand centered on personalized care.



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