Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The new Chelsea F.C. away kit ad has proven an instant hit with fans, racking up over 3 million views over the first 24 hours alone.
The groovy ad, released on May 13 to promote its home kit for the next season while reinforcing its London heritage, garnered an instant reaction that indicates passion for the club remains intact even after last month’s U-turn on joining the European Super League. Joining would have seen some of football’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in