Sports Marketing

With a Swinging '60s Vibe, Chelsea F.C. Kit Launch Spot Hits Over 3 Million Views in 24 Hours

Brand gets groovy to promote the club's new Nike home kit

Chelsea's Kit launch campaign, including a lion
The ad was created by 20something and released on May 13.Chelsea TV
By Stephen Lepitak

May 14, 2021

The new Chelsea F.C. away kit ad has proven an instant hit with fans, racking up over 3 million views over the first 24 hours alone.

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief, based in Glasgow.

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