Sports Marketing

With a Swinging '60s Vibe, Chelsea F.C. Kit Launch Spot Hits Over 3 Million Views in 24 Hours

Brand gets groovy to promote the club's new Nike home kit

Chelsea's Kit launch campaign, including a lion
The ad was created by 20something and released on May 13.Chelsea TV
By Stephen Lepitak

May 14, 2021

The new Chelsea F.C. away kit ad has proven an instant hit with fans, racking up over 3 million views over the first 24 hours alone.

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief, based in Glasgow.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet