Adapting to Crisis

With a Hopeful Spot, American Becomes the First Airline to Release an Ad After Bailout

'You Are Why We Fly' will only run on social channels

an airplane in the skyyyy — "You Are Why We Fly" highlights American's crew as they work through the pandemic.American Airlines

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With so many domestic and international travel restrictions in place, not many airlines are advertising right now. In fact, travel advertising spend dropped 90% in March, without much light at the end of the tunnel.

Instead, airlines have turned to their own social channels for brand messaging, reminding their loyalty program members—and potential customers—how clean their airplanes are, what they’re doing support Covid-19 relief efforts and spotlighting their talented pilots.