With a Fan-Free Masters, PGA Tour Superstore Checks In on the ‘Quiet Sign Guy’

The retailer teamed up with agency of record Tombras on the digital spot

The Masters is not usually held this close to the holiday shopping season PGA Tour Superstore

There are no fans at the PGA Tour’s 2020 Masters Tournament due to the pandemic, so there is no need for the “quiet sign guy,” who reminds spectators to remain quiet as golfers prepare to strike the ball.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.