Sports Marketing

With a Fan-Free Masters, PGA Tour Superstore Checks In on the ‘Quiet Sign Guy’

The retailer teamed up with agency of record Tombras on the digital spot

The Masters is not usually held this close to the holiday shopping season PGA Tour Superstore

By David Cohen

November 13, 2020

There are no fans at the PGA Tour’s 2020 Masters Tournament due to the pandemic, so there is no need for the “quiet sign guy,” who reminds spectators to remain quiet as golfers prepare to strike the ball.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
You Might Like

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}