With a Counterintuitive Message, the 'Greatest Sock Never Sold' Is Helping America's Homeless Shelters

Bombas celebrates its 10 millionth pair shipped

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You can admire this sturdy-looking yet fashionable pair of socks, but you can’t purchase it. The cozy foot warmers sit behind glass in a sleek, minimalist display, loom large on billboards and show up online next to a counter-intuitive “don’t buy now” button.

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