With 4 Minutes of National Airtime, Anheuser-Busch Will Showcase 6 Brands During Super Bowl 2021

Budweiser's sitting out, but the conglomerate will run a corporate spot for the first time

Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer will each get a national ad spot. Anheuser-Busch

This year’s Super Bowl, like everything else during a deadly pandemic, is going to look a bit different than it would on a normal year. Anheuser-Busch, which has had exclusive rights to beer advertising during the Big Game since 1975, plans to address that head-on during its four minutes of national airtime during the 2021 game.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.