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NEW YORK Sun Products has expanded its relationship with Lowe here, awarding the agency creative duties on Wisk laundry detergent. The business previously was at Bartle Bogle Hegarty in New York.
Lowe now handles two Sun Products brands: Wisk and Snuggle fabric softener.
Both were among the North American laundry care brands that Unilever sold last year to Vestar Capital Partners.
Vestar, which paid $1.08 billion in cash, merged the business with another entity it owns: Huish Detergents, a maker of private label detergents and household cleaners in Salt Lake City, Utah.
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