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NEW YORK TiVo, a leader in the digital video recorder category, has named Matt Wisk senior vice president and chief marketing officer. He started with the Alviso, Calif.-based company on Monday.
Wisk, who was named the Grand Marketer of the Year by Adweek sibling Brandweek in 2000 when he was vice president of marketing at Nokia, comes from Herbalife International, where he has been CMO since July 2003.
Wisk will direct TiVo’s global marketing efforts, including branding, product marketing, corporate communications, public relations, online marketing and customer relationship marketing.
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