Wisconsin Tourism Hears Offerings From 3 Finalists

CHICAGO-Three agencies made oral presentations last week in the final round of the Wisconsin Department of Tourism’s review for its $4 million ad account.
Incumbent Laughlin/Constable in Milwaukee is defending against BVK/McDonald in Glendale, Wis., and Advertising, Boelter & Lincoln, Madison, Wis., and Milwaukee.
Cut from the initial list of contenders were Meyer & Wallis, Milwaukee; William Eisner & Associates in Hales Corners, Wis.; and Stephan & Brady in Madison.
The state-mandated review has been held every three years, with L/C last retaining the business in 1996. This year’s contract will run for five years, department representative Krista Elias said.
A decision is expected by the end of May. -Trevor Jensen