Wireless Win for Cartel Group

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The Cartel Group has won the estimated $3 million Hispanic account of Cricket.

Marketed as “comfortable wireless,” the Cricket service encourages customers to substitute their home phones for their mobile versions by offering a low, flat rate for local calls. The service is offered by San Diego-based Leap Wireless.

“We have a tremendous amount of pent-up telecommunications expertise to unleash and were looking for a client like Cricket—someone who has tremendous potential to grow,” said Irma Calderon Woodruff, executive director of business development at Cartel.

Woodruff previously handled Hispanic marketing on the client side for Southwestern Bell.

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