Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO — BBDO Chicago this week began rolling out a new campaign for the Wm. Wrigley Co.’s Winterfresh gum.
The campaign, which features six animated television spots, introduces a new tagline, “Whatever comes out … that’s cool.” Each spot showcases a different director’s design technique and animated style. Animation house Wild Brain assisted in the spots’ production.
Wrigley spent nearly $30 million on advertising its Winterfresh brand last year, according to Competitive Media Reporting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in