Winter Olympians Express Their Passions Beyond Sports in Samsung's Sleek Ad

Leo Burnett shows the more human side of exceptional athletes

While Olympians regularly endorse everything from sneakers to credit cards, Rule 40 of the Olympic Charter places a blackout period immediately before and during the games when competing athletes can’t appear in ads. Samsung is getting around that restriction ahead of the Winter Olympics in Beijing with a spot from Leo Burnett that casts actors as athletes.

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