Winter to Lead Makeover of Tracy Locke

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DALLAS Ed Winter has been promoted to chief executive officer of Omnicom’s Tracy Locke Partnership and will oversee a repositioning of the agency, the shop said.

Winter formerly served as vice chairman and chief strategy officer of the Dallas-based shop. He retains the vice chairmanship but takes over day-to-day operations from Gary VonKennel, who remains as chairman.

Over the past 18 months the two executives have strategized on how to reposition the agency. Winter concedes TLP’s status has caused confusion, with many in the industry unsure whether the shop handles promotions or advertising or both.



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