Winter Beer Launches in Brazil

RIO DE JANEIRO – Brewer Kaiser is launching a winter beer in Brazil. The Coca-Cola-owned company will put some $3 million behind the launch of the brew, which will be called Kaiser Bock. The reddish-colored beer has a 6.5% alcohol content, compared with the standard 4.7%. Brewers are among the biggest advertisers in Brazilian media, spending more than $50 million annually.
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