Winstar Nixes CPA Campaigns

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Interep Interactive, a network of online ad representation companies, will no longer accept cost-per-action campaigns beginning Oct. 6. Interep companies include Winstar Interactive Media and Cybereps.

According to John Durham, president and COO at Winstar Interactive Media, CPA deals hurt clients. “This is not advertising, this is outright thievery,” Durham said in a statement.

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