Winstanley Launches New Print for Spalding

Football, soccer and volleyball standouts star in new ads supporting Spalding Sports Worldwide’s Infusion self-inflating balls.

Created by Winstanley Associates, three new executions come on the heels of a print and TV effort launched in February featuring basketball star Kobe Bryant. The success of that initial effort led Spalding to adapt the technology to other types of sports, said Ralph Frisina, creative director of the Lenox, Mass., agency.

Spalding introduced the Infusion soccer ball in May; football and volleyball versions debut in the fall. Ad spending is about $15-20 million.

One execution, promoting the Infusion football, features Oakland Raiders wide receiver Jerry Rice holding a ball. “Jerry Rice, 12-time Pro Bowler and two-time Player of the Year, has just pumped up his game a notch,” text reads, in part. “He’s caught onto the new Spalding Infusion Football.”

Another ad features U.S. Na-tional Team soccer player Eric Wynalda. “He’s the all-time leading scorer for Team USA, and his ball of choice is the new Infusion from Spalding,” the copy reads. “It’s the first and only soccer ball with its own internal Micro Pump.”

The third ad touts volleyball athlete Karch Kiraly as “the winningest player in pro-beach history,” describing the Infusion as “his secret weapon.”

Each effort features the tag, “Always ready to play,” which was introduced in the Bryant ad earlier this year.

The work will break in the September and October issues of Sports Illustrated, Sports Illustrated for Kids, ESPN Magazine, and basketball, soccer and volleyball periodicals.

Winstanley, which has served the client since 1992, is also working on at least one television commercial featuring the athletes. The spot is scheduled to break in the fall, Frisina said.