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Football, soccer and volleyball standouts star in new ads supporting Spalding Sports Worldwide’s Infusion self-inflating balls.
Created by Winstanley Associates, three new executions come on the heels of a print and TV effort launched in February featuring basketball star Kobe Bryant. The success of that initial effort led Spalding to adapt the technology to other types of sports, said Ralph Frisina, creative director of the Lenox, Mass., agency.
Spalding introduced the Infusion soccer ball in May; football and volleyball versions debut in the fall.
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