Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Winstanley Associates has designed the official ball of the Arena Football League and is planning an ad campaign to support the AFL’s upcoming season, to begin in February with broadcasts on NBC.
Winstanley, an independent marketing and ad shop in Lenox, Mass., was tapped for the design assignment based on its work with longtime client Spalding Sports Worldwide, which this year takes over from Wilson as official game ball manufacturer for the AFL.
“One of the biggest challenges with this particular design was getting the stripe to look graceful as it passed over the seams of the ball,” said agency vice president and creative director Ralph Frisina, who previously helped design Spalding balls for the WNBA and XFL.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in