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BOSTON Independent Winsper said it has been hired by MDVIP for strategic and creative marketing services. The client is a concierge physicians network based in Boca Raton, Fla.
The Boston shop will develop a multimedia program targeting consumers and physicians. Print and interactive ads, as well as events, seminars and loyalty programs, are all in the mix. There was no incumbent and spending was not disclosed.
“Key to achieving MDVIP’s goals will be creating interactions that allow consumers to not only learn about what MDVIP does, but also to experience what being an MDVIP means,” said Steve Bautista, chief creative officer at Winsper, in a statement.
MDVIP
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