Winkler Hits the Web Pair of Internet-Related Wins Adds $18 Mil.




SAN FRANCISCO-Winkler Advertising last week picked up the accounts of technology clients Intershop and AboveNet, adding a total of about $18 million in billings.
Winkler won Intershop’s $10 million account following a review of several undisclosed West Coast agencies. The company, which competes with IBM and others, develops software used to set up e-commerce sites on the Web.
With U.S. headquarters in San Francisco, the company is based in Germany and well known overseas, according to Edward Callan, its vice president of marketing. “We are the worldwide leader in the e-commerce arena,” he said. “More people use our technology than any other to build their electronic storefronts.”
He added, “Unfortunately, we haven’t been spending $300 million on a branding campaign in the U.S. like IBM has. That’s why we need a world-class shop like Winkler to help us increase our awareness and mindshare in the U.S.”
The San Francisco agency will launch a campaign for Intershop in June targeting small-to-midsized companies looking for basic e-commerce technology, said Agniezska Winkler, agency president and chief executive officer.
Winkler said the multimedia campaign will also appear in the Pacific Rim and Latin America.
Separately, AboveNet awarded its estimated $8 million account to Winkler after talking with at least 20 agencies on the West Coast. The San Jose, Calif.-based company provides connectivity solutions such as its “Global One-Hop Network” that allow Web sites to handle large amounts of traffic.
The agency will create a print and broadcast campaign, including TV spots. The effort will launch this summer, targeted at corporate America, Winkler said. ƒ