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Russian Wine & Spirits Taps Shop for Launch
SAN FRANCISCO–Winkler Advertising has been awarded an estimated $1-3 million assignment from the Russian Wine & Spirits Co. to assist with next year’s U.S. launch of a new Russian-made premium vodka.
“This is a wonderful opportunity for us,” said Pat Marcoccia, partner and executive creative director at Winkler in San Francisco. “This is going to be an exciting new product, going up against the likes of premium Russian vodkas such as Stolichnaya.”
Executives at the Moscow-based client were unavailable for comment.
Winkler picked up the business after several months of informal meetings with the client, according to account director Kim Kline.
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