Wings of a Dove: Zipit Touts Z2 Device

NEW YORK How do you convince teens and pre-teens that they need a wireless device that does everything except make phone calls?

Zipit Wireless, maker of the Z2, which plays music, displays photos and has Instant Messaging capabilities, has launched a campaign from Brandon Advertising and Public Relations, Myrtle Beach, S.C., that mixes childlike animations, illustrations and photographs.

In a 30-second commercial that began running on Nickelodeon over the weekend, animated teens with names like “Cosmic Girl” pass around a Z2, which magically takes the form of a paper airplane, white bird and wind-tossed envelope.