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LOS ANGELES Union Bank of California said it has awarded the creative portion of its $1 million Hispanic account to Wing Latino Group.
The Los Angeles agency won the business after a three-month review. The other contenders were not disclosed.
Union Bank previously worked with Cohen Latino Communications (now Xpectrum Marketing Group) in San Diego. Media buying remains with Round 2 Communications in Los Angeles.
“We chose Wing Latino because they know the Hispanic community, and they have a strong understanding of the banking industry and the specific needs of this segment,” said Jessica Anderson, senior vice president and chief marketing officer for Union Bank.
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