How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The idea: To not only introduce the new wine brand The Spanish Quarter, but also the Spanish wine category as a whole to U.S. consumers. “Spanish wine was quite unknown in the American market, but consumers were experimenting

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in