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AGENCY: Fallon McElligott, Minneapolis
CLIENT: Windsor Distillery Co., Deerfield, Ill.
CREATIVE DIRECTOR: Pat Burnham
ART DIRECTOR: Tom Lichtenheld
COPYWRITER: John Stingley
PHOTOGRAPHER: Craig Perman
In a search for novel advertising approaches that has yielded a few triumphs and numerous embarrassments, liquor advertisers have gotten away from the old notion of a stiff drink as your reward for surviving the day’s tribulations.
Sales, in the meantime, have sagged as younger adults have adopted the lifestyle of the category’s lifestyle ads without also drinking the liquor.
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