Windows Vista Open To Broadband Universe

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


While software-geek society greeted the release of Windows Vista, Microsoft’s much-hyped new PC software, with mostly bored skepticism (CNET called it “warmed-over Windows XP”), the new souped-up operating system could have major implications for the digital media business.

Ranging from jump-starting TV and Web convergence to pumping life into the company’s foundering search product, Vista promises to push the broadband envelope. However, the near-term trick for the software giant will be convincing consumers they want and need to use all of its new functions.

Besides providing users with all the typical computing basics, Vista is designed to let them easily watch TV shows on their PCs and view PC content on their big, high-def screens (as long as they have a premium version of the product and buy a special adapter).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in