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Though lacking chocolate and candy partners to help promote its Aug. 28 DVD/video 30th anniversary release of “Willy Wonka & The Chocolate Factory,” Warner Home Video has lined up Coca-Cola and Tony’s Pizza.
Consumers buying 12-packs of Coke at Mobil or Exxon stations and mini-marts can sign up to win a home theater system and 25 DVDs. The Coke packs also have $3 DVD rebates. In addition, Warner’s sister units AOL and Warner Bros. Online will have a “Golden Ticket” sweepstakes (reminiscent of the film’s golden ticket contest).
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