Wills' Death Shocks Little Rock Ad Community

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Family Will Decide Future of Arkansas’ Second-Largest Agency
DALLAS–Friends and industry colleagues of Ed “Watty” Wills were at a loss to explain why the 42-year-old Little Rock, Ark., agency owner and president apparently took his life earlier this month.
They were not, however, lacking in awe over the work ethic and philanthropy of a Little Rock native who took over his father’s small agency in 1985 to build Frank J. Wills Co. into Arkansas’ second-largest shop. “It’s hard to stay in this business and not make enemies, but I have to tell you that I never heard a negative thing about Watty Wills,” said Gary Heathcott, president and owner of Little Rock shop Heathcott Associates.
Wills was found dead in his Little Rock-area home on July 6 from an apparent self-inflicted gunshot wound to the chest.


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