Willie Nelson Wants This Product Legalized in Skechers' Super Bowl Spots. But Is It Illegal?

The musician leads Skechers' global brand campaign and pursuit of comfort

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Shoe brand Skechers has relied on comfort as an important feature to sell in advertising its shoes through the years, and that quest for comfort continues on in a Super Bowl 56 campaign starring musician, actor and activist Willie Nelson.

The global campaign features two 30-second spots that were filmed at his Luck Ranch near Austin, Tex. Both commercials were produced in-house by vp of creative and advertising, Lindsey Clarke and the Skechers Creative Advertising group.

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