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DALLAS The Cartel Group has picked up the Hispanic advertising account of Dickies clothing, the client said.
The San Antonio agency won creative and media duties in a review that the client said also included local shops Publicis Groupe’s Bromley Communications and independent Inventiva.
Cartel will be the first Hispanic agency for the work-clothing brand of the Williamson-Dickie Manufacturing Co. General-market advertising is created internally.
The first campaign, which is planned to launch in the spring, will target the 35- to 49-year-old Hispanic “journeyman tradesman,” said client senior vice president of marketing and merchandising Bob Scott.
Latinos
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