How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
A far cry from his days as Captain Kirk taking on space aliens, William Shatner returns this week to battle the economy in a new Priceline.com TV campaign. In his longest running role, Shatner enters year 11 as the discount travel site’s celebrity spokesperson.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in