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A far cry from his days as Captain Kirk taking on space aliens, William Shatner returns this week to battle the economy in a new Priceline.com TV campaign. In his longest running role, Shatner enters year 11 as the discount travel site’s celebrity spokesperson.
The first new spot shows a middle-aged couple about to enter a hotel when they are captured and thrown into a van by two female agents. There they find Shatner who chastises them by saying: “I could have found a better deal in my sleep, if I slept.”
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