Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you happen to be a bank in the United States, you’ve got your work cut out for you. No, not in terms of making money: FDIC-insured banks’ Q4 net income rose $33.8 billion over the same period last year. The problem, of course, is image. According to the Edelman Trust Barometer, financial services institutions suffered a 20 point drop in public trust in 2018.
It’ll take time for banks to regain the sort of consumer esteem they once took for granted, but one way that some of them are speeding the process is working on a kinder, gentler, and more accessible image.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in